Announcement of Managing Director David Snowball

Hakuba Hospitality Group has announced a major addition to its executive team with the appointment of David Snowball as the new Managing Director of Hotel La Neige. Mr. Snowball joins the property ahead of its August reopening, taking charge of a strengthened leadership team tasked with guiding the hotel into its next phase of luxury hospitality evolution.

Mr. Snowball brings more than 15 years of specialized alpine resort hospitality experience within Japan to his new role. He boasts a proven track record in the region, having previously held key leadership positions at evo Hotel Hakuba and MnK Niseko. His extensive expertise spans operations, guest experience optimization, and comprehensive resort management. This background will directly support Hotel La Neige as it continues to strengthen its position within Hakuba’s luxury hospitality market.

Working alongside the existing team, Mr. Snowball will collaborate closely with Tomohiro Manabe, who continues in his vital role as General Manager. Together, the leadership team will ensure a seamless blend of innovation and continuity. While Mr. Snowball drives operations and strategic growth, General Manager Manabe will remain a central figure in ensuring continuity between the hotel’s longstanding identity and its renewed direction, preserving the attentiveness, consistency, and deep sense of omotenashi central to the Japanese guest experience. With a revamped executive structure and an ongoing public space transformation, Hotel La Neige is well-positioned to welcome guests back this August with a completely refreshed, world-class alpine luxury experience.

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